Why we are putting the industry’s worst support tickets on a wall
September 8, 2026Workanova runs player support for iGaming operators from Belgrade, and we built Ask2Play for our own agents before we offered it to anyone else. That makes us a vendor in this comparison, and you should read it knowing that. We kept every claim about other tools to what their own pricing pages and press releases say, and we link to each source at the end. Prices were checked on 12 October 2026. A shorter version is published on LinkedIn.
The short answer
If you want an AI that answers players on its own and you are on EveryMatrix, Cevro AI is built for that. If you run a large multi-market sportsbook and want one player record across support, payments and CRM, look at Moveo.AI. If cost per ticket decides, Tugi Tark publishes the lowest number we found. If you are a US-licensed operator, Raphie has worked with US operators since 2019. If you run RealTime Gaming or Optimove, Comm100 has announced integrations with both. If you are a large multi-brand group automating routine questions, Ada has run Betsson Group’s chatbots since 2019. If your team already lives in Intercom or Zendesk, their own AI agents are the shortest path, and you pay per resolution. If you want the AI to draft and a trained agent to approve every reply before a player sees it, with one price per agent, that is what Ask2Play does.
| Tool | Core capabilities | Integration | Best for | Pricing |
|---|---|---|---|---|
| Ask2Play by Workanova | The AI drafts each reply from the player’s history, payments and the operator’s procedures, and a trained agent approves it. Manual, Assisted and Auto modes on one switch | Comes with its own agent console and live chat widget. Workanova’s agents can also work in the operator’s existing helpdesk | Licensed operators who want a person accountable for every reply about money, KYC or self-exclusion | One price per agent per month, no charge per resolution |
| Cevro AI | Autonomous AI agents that resolve queries, act in the back office and issue bonuses in the chat | Connected to the EveryMatrix player account platform. Partnership announced with Vegangster | Operators on EveryMatrix who want full automation | Not published |
| Tugi Tark | AI agent and chat widget on the operator’s site, with a shared workspace for human agents | Built-in widget. Partnerships announced with Narnium and PEC.BET | Operators who decide on cost per ticket | €0.15 per AI-handled ticket, per the company |
| Raphie | Full automation, Co-Pilot suggestions to agents, or specialist human agents. Escalates on scope, agitation or responsible gambling flags | Context layer over player account, wagering and support systems | US-licensed operators, and teams that want to start with AI suggestions | Not published |
| Moveo.AI | One player timeline across tickets, deposits, chargebacks, bonuses, KYC and responsible gambling flags, with a policy check before each action | Zendesk, Intercom, Front and WhatsApp. Names Betano, Stoiximan and Aposta Ganha as customers | Large multi-market operators who keep their current helpdesk | Not published |
| Comm100 | Omnichannel platform where human and AI agents handle live chat, email and messaging | Integrations with Optimove (CRM) and RealTime Gaming (player, transaction and bonus data), announced July 2026 | Operators on RealTime Gaming or Optimove who want player context in every chat | Ask the vendor |
| Ada | Enterprise AI agent that automates routine questions and hands over to live agents | Runs alongside an existing live chat. Used by Betsson Group since 2019 on three brands in eight languages | Large multi-brand operators automating routine questions in many languages | Ask the vendor |
| Intercom Fin | AI agent inside Intercom’s helpdesk, not built for iGaming | Native to Intercom | Teams already on Intercom | From $0.99 per outcome, plus seats for human agents |
| Zendesk AI agents | AI agents and Copilot inside Zendesk, not built for iGaming | Native to Zendesk | Teams on Zendesk with a mature help centre | $1.50 per automated resolution committed, $2.00 pay-as-you-go |
What to check before you compare anything
Most comparison pages rank tools on features. For player support, five questions decide more than any feature list.
Who presses send. Some tools reply to the player on their own and hand over when they get stuck. Others write a draft that a person approves. The first is cheaper per ticket. The second is what most compliance teams ask for when the topic is a withdrawal, a verification or a self-exclusion.
What the AI can actually read. An answer to “where is my withdrawal?” is only right if the AI can see the payment status, the KYC state and the bonus terms on that account. Ask every vendor which systems their agent reads, and which it can change.
What happens to responsible gambling flags. A self-excluded player who writes in should never get a bonus offer back. Ask how the tool knows the player is restricted, and whether the restriction holds across every channel.
What a peak weekend costs. Per-resolution pricing looks small per ticket. It grows with exactly the days you cannot control: a Champions League final, a big promotion, a payment provider outage.
What happens when the AI is down. Every AI service has outages. Ask what your agents can still do during one.
Ask2Play
Ask2Play is the console Workanova’s own agents use to answer players. It reads the player’s history, payments and the operator’s own procedures, and writes a draft reply. In Assisted mode a trained agent reads the draft, edits it if needed and approves it. Nothing reaches a player until a human says yes.
The console has three modes on one switch: Manual, Assisted and Auto. Manual mode does not depend on the AI service, so if the AI drops in the middle of an event, the console, the player history and the team keep working.
The live chat widget your players type into comes with it. Live chat, AI assist, knowledge base, routing and reporting sit in one price per agent per month, with no charge per conversation or per resolution. Workanova’s agents cover 14+ languages, and a translation layer handles the languages in between.
Fits: licensed operators who want AI speed on every ticket and a person accountable for every reply, and operators who want the support team and the tool from one company.
Does not fit: an operator looking for a fully automated, no-humans support model.
See it on your own tickets: book a 30-minute demo of Ask2Play.
Cevro AI
Cevro AI was called ChatForm AI until a rebrand announced in November 2025, when the company said it would work only in iGaming. Its agents handle onboarding, account questions, payments, bonuses and responsible gambling help, take actions in the operator’s back office, and pass tickets to live agents when needed.
In December 2025 EveryMatrix announced a partnership that gives its operators access to Cevro’s agents, connected to the EveryMatrix player account management platform. Cevro lists a bonus engine that lets the agent issue offers inside the chat, and says its agents speak more than 100 languages. The company reports CSAT above 4.8 out of 5, a figure it has published without methodology.
Fits: operators on EveryMatrix, and operators who want the AI to resolve and act on its own.
Worth asking: which actions the agent can take without a person, and how the bonus engine checks responsible gambling restrictions before it offers anything.
Moveo.AI
Moveo.AI sells AI agents to several regulated industries and has a dedicated iGaming offer. Its main idea is one shared player timeline that links support tickets, deposits, chargebacks, bonus status, KYC reviews and responsible gambling flags. Before an action runs, Moveo checks it against the operator’s policies and logs it.
It works on web chat, email, WhatsApp and SMS, and connects to Zendesk, Intercom and Front without replacing them. Moveo names Betano, Stoiximan and Aposta Ganha as customers and states it is SOC 2 certified. Its iGaming page reports 76% of inquiries resolved automatically and a 9x return on investment, both vendor figures without methodology.
Fits: large operators running several markets who want to keep their current helpdesk and add an AI layer on top.
Worth asking: what the pricing model is, since it is not published, and how much configuration each new market needs.
Tugi Tark
Tugi Tark is an Estonian company that launched an AI support platform for iGaming in June 2025. Its AI agent and chat widget sit on the operator’s site and handle routine player questions, and support staff work complex cases in one shared workspace. The company says its agents were trained on more than 10 million real iGaming support tickets. Narnium and PEC.BET have announced partnerships with it.
In a May 2026 whitepaper reported by SiGMA, Tugi Tark priced its AI-handled tickets at €0.15 and said its hybrid model handles about 70% of tickets with AI, with responsible gambling cases routed to trained human agents. These are company figures.
Fits: operators for whom cost per ticket is the deciding number, and multi-brand groups that want one workspace.
Worth asking: which ticket types the AI closes without a person, and how payment and KYC questions are handled.
Raphie
Raphie, formerly Conduet, is based in New Jersey and has worked with US-licensed operators since 2019. In September 2026 it announced an expansion into European markets. It offers three ways of working: full automation, Co-Pilot, where the AI suggests replies to human agents, and specialist human agents. Queries escalate when they fall outside approved scope, when a player gets agitated, or when a responsible gambling flag appears.
Raphie reports that BetSaracen, an Arkansas operator, reached 77% autonomous resolution in its first eight weeks on full automation. That is a company figure.
Fits: US-licensed operators, and teams that want to start with AI suggestions and automate later.
Worth asking: how the pricing works, since it is not published, and how far its integrations reach into European platforms.
Comm100
Comm100 sells an omnichannel support platform where human and AI agents work across live chat, email and messaging. In July 2026 it announced integrations with Optimove and RealTime Gaming. Optimove brings player segments, lifecycle stage and engagement history into the chat, and RealTime Gaming gives agents player account, gameplay, transaction and bonus data, depending on how the operator configures access.
Fits: operators running RealTime Gaming or Optimove who want player context in every conversation.
Worth asking: how its AI agent is priced, and which actions it can take without a person.
Ada
Ada is an enterprise AI customer service vendor and was not built for iGaming, but it has one of the longest track records in the industry. In 2019 Betsson Group announced Ada as its automated customer experience partner, with chatbots on Betsson, Betsafe and NordicBet in eight languages. The bots answer routine questions around the clock, work alongside Betsson’s existing live chat and hand over to a live agent when the customer asks.
Fits: large multi-brand operators that want to automate routine questions in many languages.
Worth asking: how the pricing works for your volume, and how the agent reads payment and KYC data from your platform.
Intercom Fin
Fin is Intercom’s AI agent. It is not built for iGaming, but many operators already run their live chat on Intercom, which makes it the shortest path for them. Fin is priced from $0.99 per outcome and does not need seats. Human agents in Intercom are paid separately, with plans listed at $29, $85 and $132 per seat per month.
If you are still choosing a chat platform, our Intercom vs Drift comparison for iGaming covers the live chat side.
Fits: operators already on Intercom who want an AI agent with no new vendor.
Worth asking: what counts as an outcome on your contract, and how Fin reads payment and KYC data that lives outside Intercom.
Zendesk AI agents
Zendesk charges for its AI agents per automated resolution: $1.50 each on committed volume and $2.00 pay-as-you-go. Suite Team includes 5 automated resolutions per agent per month and Suite Professional includes 10. Copilot, the assistant for human agents, costs $50 per agent per month on top of the Suite plan.
For a helpdesk-only view, see our Zendesk vs Freshdesk guide for iGaming operators.
Fits: operators already on Zendesk with a mature help centre the AI can learn from.
Worth asking: how many resolutions a typical month and a peak month would use, and what is billed above the committed volume.
What a peak weekend costs on per-resolution pricing
This is arithmetic on public list prices, not a quote from any vendor. Say a final weekend brings 6,000 extra conversations and the AI resolves all of them.
| Pricing | Extra bill for that weekend |
|---|---|
| Intercom Fin at $0.99 per outcome | $5,940 |
| Zendesk at $1.50 per committed resolution | $9,000 |
| Zendesk at $2.00 pay-as-you-go | $12,000 |
| Tugi Tark at €0.15 per AI-handled ticket, company figure | €900 |
| One price per agent (Ask2Play) | The bill stays the same, because the same agents handle more tickets with AI drafts |
Per-resolution pricing can still be the cheaper option for an operator with low, steady volume. So can a low per-ticket price like Tugi Tark’s. The point is to model your own peak month before you sign, using your real ticket numbers.
Frequently asked questions
Can an AI agent handle withdrawals and KYC on its own?
Several tools can take actions in the back office. Whether they should is a decision for your compliance team. Many operators let the AI answer status questions and keep a person on anything that changes money, limits or verification.
Do we have to leave Zendesk or Intercom to use an iGaming AI tool?
No. Moveo.AI connects to both. Ask2Play comes with its own console and chat widget, so an operator can drop the separate live chat licence for the queues Ask2Play handles.
Which tool is cheapest?
It depends on volume and on how many peaks you have. Per-resolution pricing tends to cost less at low volume, and one price per agent tends to cost less once peaks are frequent. Use your last three months of tickets to compare.
Is an AI that needs human approval slower?
The agent reads and approves a draft instead of writing from scratch, so most of the time saved comes from not typing the answer. The reply goes out once a person has checked it.
Related reading
- Best help desk software for iGaming operators
- iGaming customer support outsourcing: the operator’s guide
- Migrating your iGaming help desk to a managed provider
- Ask2Play by Workanova: book a 30-minute demo
Sources
- iGaming Business, “Comm100 deepens iGaming focus with Optimove and RTG integrations”, July 2026
- Betsson Group, “Betsson Group bets on Ada as its official automated customer experience partner”, March 2019
- Intercom pricing, intercom.com/pricing, checked 12 October 2026
- Zendesk pricing, zendesk.com/pricing, checked 12 October 2026
- Moveo.AI for iGaming, moveo.ai/industry/igaming, checked 12 October 2026
- AGBrief, “ChatForm AI becomes Cevro AI”, 3 November 2025
- iGaming Expert, “EveryMatrix powers round-the-clock player support with Cevro AI”, 5 December 2025
- SiGMA World, Tugi Tark whitepaper on AI in gambling support, 18 May 2026
- European Gaming, “Tugi Tark and Narnium Solutions announce strategic partnership”, 17 March 2026
- SCCG, “Raphie expands resolution-focused AI platform into European iGaming markets”, 26 September 2026
- iGaming Business, “Vegangster partners with Cevro AI to scale AI-powered player support”, 19 November 2025
