SBC Summit · Stand B606, Hall 2 · 29 Sep – 1 Oct
Your support team, answering in seconds.
Ask2Play drafts the reply. A trained agent approves it. Nothing reaches a player until a human says yes — which is the part most AI support vendors cannot actually offer you.
Visit Stand B606 and leave with a free 30-day pilot on your own data. Five operator slots.
See it in two minutes
Ask2Play, from the player's first message to the agent's approval.
SBC Summit offer · Stand B606, Hall 2 · 29 Sep – 1 Oct
Meet us at SBC Summit. Leave with a free 30-day pilot.
Operators who reserve a slot at the stand get Ask2Play set up on their own data at no cost: your knowledge base, your scenarios, your players' actual questions — running in assisted mode with your team in control. Not a demo environment and not a slide deck.
We are limiting it to five because each pilot means building a real knowledge base and real scenarios with your team. That is work we would rather do properly for five operators than badly for twenty.
What you get, free of charge
- One brand, set up end to end
- Knowledge base, personas and scenarios built with your team
- Assisted mode — a trained agent approves every reply
- Two months of full operator access, no invoice
- No separate licence for live chat or for any individual feature
- A written read-out of what the AI actually handled, and what it could not
What the platform does
Three screens your team lives in.
The console agents work the queue in, the translation layer they answer any language through, and the report their manager signs off on Monday morning.
Queue on the left, conversation in the middle, Player 360 on the right. The AI draft sits in the thread with Send and Reject on it — nothing leaves until an agent decides.
The peak-event problem
Volume spikes ten times. Your team does not.
A jackpot drops, a tournament runs, a big match kicks off — and first-line support fills with the same handful of questions. Withdrawals, deposits, bonuses, verification. The queue grows, answer times slide, and the players who leave are the ones who were about to become valuable.
Same questions, every time
Most of a peak-event queue is a small set of repeat cases. They still take a full agent and a full shift to answer one at a time.
Hiring is the wrong lever
A spike lasts a weekend. A hire lasts a year, and needs six weeks of training before it helps with anything.
Fully automated is a risk
Handing regulated conversations to an AI with no one watching solves the queue and creates a worse problem in its place.
Built in-house for iGaming
It knows what a pending withdrawal is. And what it is not.
Trained on your knowledge base and shaped into player personas before it answers anyone. Connected to your back office, so it reads session history, bonuses and pending payouts instead of asking the player to explain again.
“Why is my withdrawal taking so long?”
Checks payment and verification status before answering, instead of apologising and escalating.
“Why can't I withdraw my bonus?”
Explains wagering against the actual bonus terms attached to that player's account.
VIP players
Recognised and routed to a human first, before anything is automated.
Responsible gambling signals
Handed to a live agent immediately and escalated to the relevant team with the full chat history attached. It also knows “this bonus is killing me” is not a crisis.
Agent console · Player 360
The panel the agent — and the AI — reads before a word is written: pending payouts, last deposit, verification state, VIP flag and the full history of what this player already asked.
Three modes, one switch
You decide how much the AI is allowed to do.
Not a setting buried in an admin panel. A live control a trained agent moves mid-conversation, per chat, without leaving the console.
Manual
The agent answers, the AI stays out of it. This mode keeps working even if the AI service is unavailable, because it does not depend on it.
Assisted
The AI drafts, a trained agent approves. Full player context and a suggested reply appear before anyone types a word. Approve, edit or reject. Nothing sends on its own.
Auto
The AI answers directly — only for the volume you have already watched it handle correctly, with an escalation path that is always open.
Effortless scale
Promo weekends and game days, without adding headcount.
No queue on match drops
The same team absorbs a promo rush because the repetitive half of the queue is already drafted when they open it.
It learns from your agents
Every approval, edit and rejection feeds back. The drafts your team accepts this month shape the drafts they get next month.
It fails safely
If the AI service drops mid-event, Manual mode does not depend on it. The console, the history and the team keep working.
Real-time translation
The player writes in Portuguese. The agent reads the English translation inline and replies in English — the player receives Portuguese.
People · Process · Proprietary AI
Software companies sell you a tool. We answer the tickets.
Ask2Play was built inside a company that has run managed support desks for licensed operators for years — by the people who were answering those tickets. That human in the loop is a trained agent: ours, working your queue in your brand's voice, or yours if you keep support in house.
The software
Widget, agent console, knowledge base, routing and audit logs. Yours to run.
The team
Trained multilingual agents from Workanova, working inside the same console as yours.
Multi-brand
One platform serving several brands, with knowledge and personas kept separate.
One licence, not a stack
Live chat, AI assist, knowledge base and reporting sit in the same per-agent price. No module licences bolted on top.
The widget as the player sees it, live on the operator's own site.
People and digitalisation
AI efficiency, human empathy. We combine the best of both.
The future of player support is not a chatbot, and it is not a bigger team. It is a support team empowered with smart tools: the AI reads, retrieves and drafts; the agent brings judgement, tone and responsibility for what gets sent.
AI efficiency
Never behind, never tired
Account read, policy retrieved and a reply drafted in under two seconds — for every conversation in the queue at once, at 3am on a jackpot night as readily as on a quiet Tuesday.
Human empathy
A person still decides
A trained agent reads the draft, adjusts the tone and sends it. VIPs, complaints and responsible-gambling signals reach a human first, every time — no exceptions built for convenience.
The synergy
Same team, more players
Agents stop retyping the same answer for the fifth time and spend that hour on the conversations that genuinely need a person. Faster replies and warmer ones, from the team you already have.
FAQ
Questions we get at the stand
Ask us in person
Stand B606, Hall 2
29 Sep – 1 Oct · SBC Summit, Lisbon
Bring your hardest ticket. We will run it through the console at the stand and show you the draft, the context and the approval — live.
Reserve my free pilotHow long does integration with our PAM and CRM take?
Our connectors are API-first and cover the major iGaming platforms. For a pilot on one brand, under two weeks from access to a working environment.
Does this replace our responsible-gambling team?
No, and it is built specifically not to. The AI never closes a responsible-gambling conversation — it escalates instantly to the relevant team, with the full chat history attached.
Can we start with agents only and turn the AI on later?
Yes. Several operators start in manual, watch what the AI would have drafted, and move to assisted once they trust it. Auto is a decision you make per scenario.
What does it cost after the pilot?
One price per agent, per month, with everything in it: live chat, AI assist, knowledge base, routing and reporting. Not per conversation and not per resolution, so a peak weekend never arrives with a bill attached. We will give you the number at the stand.

